Brand Boost ads appear on social media platforms and offsite web browsing. Each platform has its size requirements and placements. We ask that you supply all of the sizes listed in the chart below for optimal display and for reaching the widest audience.
Campaign setup requires special handling and extra time to review and establish online views. You will have the opportunity to preview your social banners before we launch.
Assets are due 15 business days before your scheduled start date.
Social Display
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Offsite Display
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We can accept up to 3 sets of artwork or videos per placement to run simultaneously in equal rotation with each other. For example, with Facebook, you may supply Banner Set #1, Banner Set #2, and Video for the month of June.
Please supply these items for all of the sizes listed in the following chart:
- Graphics
- URL(s)
- Optional text
- Optional video
Graphics:
| Facebook + Instagram | Format | Animation | Max Size |
| 1080x1080 1200x1200 | JPG or PNG | none | < 30MB |
| OR | |||
| VIDEO | MP4, MOV, or GIF See video requirements | <15 seconds no looping | < 500MB |
| Format | Animation | Max Size | |
| 1200x1200 1200x627 | JPG, PNG, or GIF | <15 seconds no looping | < 5MB |
| OR | |||
| VIDEO | MP4: See video requirements | <15 seconds no looping | < 500MB |
| Offsite | Format | Animation | Max Size |
| 970x250 300x250 728x90 300x600 300x50 | JPG, PNG, GIF, or HTML5 | <15 seconds no looping | < 900KB each |
| OR | |||
| VIDEO | MP4: See video requirements | < 2 Minutes | < 500MB |
URL(s):
Please supply one base URL for each set of platform ads. If you need to use UTMs for analytics, we can add the UTM to the base URL. We track individual ad performance in the Brand Boost dashboards.
Text (optional)
Facebook:
- Primary Text: 125 characters. This is the main body of your ad copy.
- Headline: 40 characters. This appears above the primary text.
- Link Description: 30 characters. This describes the destination of your ad's link.
LinkedIn:
Single Image Ads:
- Headline: Up to 200 characters
- Ad Copy: Up to 600 characters
Carousel Ads:
- Introductory text: 255 characters (may truncate at 150 on some devices)
- Headline (per card):
- 45 characters for landing page destinations
- 30 characters for Lead Gen Form destinations
Video Requirements (optional): You may use a video in lieu of graphic banners. If you choose to use a video, please follow the specific requirements for each platform.
Offsite Display Video
Length: 15-30 sec
File Format: MP4
File size: < 500MB
Dimensions: 1280 X 720, 1920 X 1080, or 1440 X 1080 Bit Rate: 1200-1500, <400 for Mobile
Facebook/Instagram Video
File Format: MP4
File Size: < 500MB
Length: 15/60 seconds (recommend 30-sec)
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video Settings: H.264 compression, square pixels | Frame Rate: Fixed
Audio Settings: progressive scan and stereo AAC, audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
* Leave 14% of the top and bottom free to avoid covering key elements
LinkedIn Video
File Format: MP4
File Size: < 500MB
Thumbnail Format: JPG or PNG
Thumbnail Max File Size: 2MB
Length: 15/60 seconds (recommend 30-sec)
Portrait - 1080 X 1920
Square - 1920 X 1920
* Leave 14% of the top and bottom free to avoid covering key elements
Submitting Assets
Please label your assets clearly so we can expedite setup and avoid confusion.
Example: Facebook + Instagram
"1200x1200_FB_LI_webinar.png"
"1200x627_LI_webinar.png"
URL: https://www.scienceandmedicinegroup.com
Headline (social only): Free Webinar Wednesday
Copy (social only): Join us Wednesday at 1 p.m. EST and learn how to create a webinar to showcase your products and interact with your audience.
Example: Offsite
"970x250_webinar.png"
"300x250_webinar.png"
"728x90_webinar.png"
"300x600_webinar.png"
"300x50_webinar.png"
URL: https://www.scienceandmedicinegroup.com